When we first started our studio, we created a long list of goals. We believe that putting quality work out into the world brings in more opportunities to create quality work. With that in mind, we approach each thing we do as another step towards our long-term goals. Many of our goals are related to practicing and promoting sustainable practices. Having goals that are focused on the greater good gives us a sense of purpose that goes beyond a more temporary, ego-driven sense of accomplishment.
FYI
Cast Iron Design is now The Office of Ordinary Things. We relocated from Boulder to San Francisco, but otherwise we’re pretty much the same people doing the same things, just a bit more hardcore.