Daylight
Daylight
With devices designed to support focus, health, and intentional living, Daylight is reshaping our relationship with technology from exhausting and addictive to energizing and magical. We worked with the founding team to create a design system that strikes a harmonious balance between futurism and nostalgia, digital and analog, the human world and the natural one.
Scope
Art Direction, Brand Identity, Brand Strategy, Motion Graphics, Packaging, PhotographyCool Points
Public Benefit Corp., Health Tech01
Brand Video
We created an animation to introduce the new Daylight brand, inspired by their unique philosophy and accompanied by original music. The video is a unique blend of digital and analog, blending the capabilities of modern 3D and animation tools with the warmth and imperfections of hundreds of printed and scanned frames.
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Brand Overview
With the rise of dumbphones and an array of health-focused devices, people are seeking innovation that brings things back to a healthier, more analog, and more offline lifestyle. Daylight is emerging into this moment with a computing ecosystem built around low-stimulation, blue-light-free screens, and a distraction-free OS.
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Concept
Daylight’s first product, the DC-1, is anchored around its flagship innovation, its unique display technology (which is best described as a Kindle at the speed of an iPad). The two states of the display are uniquely distinct: The day mode (lit by natural light), which feels impossibly magical, and the night mode (lit by the amber backlight), which invokes a deep nostalgia akin to the glow of stereos from the 70s. We created a brand that mimics these two states, blending elements of day and night, contemporary and nostalgic.
Product Photography
We shot a set of product photos for the DC-1 launch that showcase the product’s unique display and magical glow. Additionally, macro photos capture a magnified view of the screen’s amber backlight, while also providing a source of inspiration for the dot and grid elements of the brand.
The Sun’s Path
The brand concept is inspired by the path of the sun (solis iter), which is responsible for innumerable biological processes including circadian rhythm (which isn’t disrupted by the DC-1’s amber backlit display). This subtly connects Daylight to the natural world without making the brand feel overtly earthy or hippie. Layouts and key design elements mimic the sun’s path, from headlines set in a diagonal path, to drop shadows that mimic those cast by the sun. Animations are calm and meditative, moving in an east-to-west direction.
