Hamburgerfonts
Hamburgerfonts
[add Project Introduction copy here]
Scope
Art Direction, Book Design, Copywriting, Illustration, editing, Messaging, Motion Graphics, Packaging, PhotographyCool Points
Locally Sourced, Organic (Ingredients), Supports Local Arts, Supports Small Businesses, Sustainable Packaging, Sustainable Print Production, Women Led01
Overview
Goal to “elevates and emphasizes the typefaces in our catalog ”
We knew we wanted to approach this project by ... etc.
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Concept
Inspired by its infamous namesake, Hamburgerfonts is a typeface specimen book cooked up (*ba dum tss* … sorry) to showcase the wide array of retail typefaces by Contrast Foundry (aka CoFo) and help designers create the best font pairings.
The specimen highlights each font in the CoFo library, dividing the typefaces into three categories:
Protein (Display Type),
Veggies (Body Type), and
Condiments (Supportive Type).
Utilizing the format of a mix-and-match children’s book, the unique structure allows readers to create their own delicious typographic creations by combining various typefaces/ingredients—leaving them hungry for more (*ba dum tss*… wow, truly sorry).
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Sustainability
Printed in China by MCRL Overseas Group on 100% Post-Recycled ESKA Board
Packaging specs from EcoProduct
Tape
Mailed with USPS
Event details: no meat, compostable, etc.
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Event
Event design, menu curation, event promotion, etc.
Order Hamburgerfonts:
https://contrastfoundry.com/store
Register for the Hamburgerfonts Launch Party in San Francisco!
📅 Saturday, April 26th | 12–4pm
https://eventbrite.com/e/hamburgerfonts-book-launch-party