We might tell ourselves to spend more time executing a solid concept instead of going crazy searching for the “perfect” concept. In retrospect, our strength lies in the stage where we take a concept and turn it into a design. The more time we spend on execution, the better the results. We’d probably also tell “young us” to start tracking time.
FYI
Cast Iron Design is now The Office of Ordinary Things. We relocated from Boulder to San Francisco, but otherwise we’re pretty much the same people doing the same things, just a bit more hardcore.