The goal of the brand identity was to create an aesthetic that could quickly grab the attention of timid tourists while also establishing a rich personality for loyal locals. The color system of near-neon accents over deep cobalt was inspired, in part, by ‘60s blacklight posters, giving the packaging an aesthetic influenced by cannabis culture without falling into the same color palettes and visual tropes common with competitors. The bold typography system, custom icons, and creative copywriting help express The Flower Collective’s unique location, product qualities, and sense of humor.

The Flower Collective’s facilities are located in Nederland, Colorado. Ned is a town of only 1,500 residents nestled in the Rocky Mountains against a large reservoir. It’s known for having a distinct culture and an abundance of character packed into a small area. We played off of their “Ned cred” by creating an icon set where each icon represents a landmark or characteristic of Nederland.

In addition to design, we’ve carefully selected materials, processes, and production partners for a multitude of print and promotional items. Special attention is paid to distance since transportation/shipping is a significant contributor to an object’s carbon footprint. Utilizing stateside vendors also helps ensure employees are paid a more reasonable wage (garment workers in developing countries are some of the lowest paid laborers in the world). It’s by no means foolproof, but sourcing as locally as possible is a key component of sustainable systems thinking. Although individually packaged products are inherently unsustainable, The Flower Collective is taking marked steps in the right direction.

Creative copywriting was a point of emphasis, injected into nearly every touchpoint. The basic guidelines are to keep things short, avoid negativity, and draw a little inspiration from a cannabis-induced state of mind, with the hope of inducing a smile, smirk, laugh, or eye roll.