In a field often associated with austerity, order, and rationality, a name like Flower is unexpectedly playful—a welcome respite from the status quo. We were tasked with creating a brand and website inspired by the warmth, optimism, and resourcefulness of mid-century modern architecture with the hope of bringing delight in unexpected places.
ScopeBrand Identity, Brand Strategy, Web Design, Web Development, Collateral Design, Motion Graphics
Concrete masonry units, or breeze blocks, were a defining piece of mid-century modern architecture, a perfect union of utility and beauty. During our research for Flower, we found that one of the most prominent breeze block designs is a botanic-inspired shape, relating to the name of the firm while signaling aesthetically a sense of warmth and utility. The humble breeze block became the foundation of our concept.