DantasticFood

Dan Macey is a top food stylist and a charismatic TV personality. He needed an identity to complement his wide range of unique styling abilities—from irresistibly cheesy pizza to crisp kale salads—and build on the fun-loving persona already established with his unique name, spiked hair, and brightly-colored apron.

Scope

Brand Identity, Collateral Design

01

Brand Identity

The fork is the bridge between food and the person tasting it. A food stylist is the bridge between food and the person viewing it. After seeing a promotional photo of Dan with a comically oversized fork, we knew that there was no need to overthink it. Forky the fork, with his wide grin and spiked tine hair just felt…Dantastic. We contrasted the mascot with some delicate line work and plenty of whitespace to achieve the perfect balance between Dan’s approachable persona and top tier capabilities.

Sustainability

An adhesive label was a necessity due to Dan’s need to mail a variety of packages. Adhesive labels aren’t exactly the friend of the environmentally responsible designer since the backing is made up of silicone-coated paper—typically made of virgin fiber—and can’t be recycled due to this coating. We were able to find a 100% postconsumer adhesive label that was suitable for digital printing and we patiently await the development of adhesive label paper with a recyclable backing (or no backing at all). If you know of one, let us know.